Marketing > Product: Why Your Marketing Can't Suck
Hey friends, I've talked to a lot of entrepreneurs of the two weeks. One thing is for certain. Most of them struggle with marketing their business. Like...as in, suck at it. What ends up happening is that they 1) have an idea; 2) decide to build that product or service; 3) expect the sales to roll in. I hate to tell you this - it doesn't work that way. One of my own product launches has had 1,571 people buy it. How'd I do that? First, I validated demand for the product long before I built it....